Empowering Your Dreams

Meet The Team

Frank Guida | President & CEO

Widely known as a leader among top financial retirement experts in the nation, Frank has worked side-by-side with thousands of individuals and families over the past 30 years. Frank has a true passion for helping others prepare for a secure retirement. Specializing in conservative financial strategies, Frank works with seniors and retirees to find personalized solutions to safeguard an enjoyable retirement.

Frank founded A Better Way Financial with the sole intention of providing families with the best financial tools in the industry. Through Frank’s education and vast experience, he is able to provide opportunities for financial growth in a safe and secure way. As a contributor to Fox Business, he has shared his knowledge of wealth accumulation to the masses.

At his best, Frank can be found meeting with clients, out in the community leading retirement seminars, and working to connect professionals as the founder of the LinkedIn networking group Connected in the Lehigh Valley. Frank’s greatest joys are spending time with his family and helping others.

Kimberly Guida| Vice President

Kimberly’s corporate skills and knowledge truly enhance the client experience at A Better Way Financial. As Vice President, her supervision of the planning and development of the company’s strategies and events impacts all who participate. Kimberly’s hospitable nature can be felt across a room, and it is this hospitality that allows A Better Way Financial to stand apart from other financial firms.

Kimberly and Frank have four children. Kimberly enjoys spending time keeping up with their sports and academic schedules, as well as going out dancing and socializing with Frank.

Nick Guida| Independent Financial Advisor

Nick joined A Better Way Financial in 2011 as an independent financial advisor. Since that time, Nick has proudly worked alongside his father, empowering clients to achieve their retirement dreams. Nick understands the importance of a well thought out financial plan when looking ahead toward retirement. As a published contributor for Fortune, Nick enjoys utilizing his wealth of investment knowledge to help others.

In his spare time, Nick can be found volunteering with Parkland High School’s wrestling team as an assistant coach, sharing his expertise as a former Pennsylvania state wrestling champion.

Ken Laramee | Operations Manager

Bringing over 25 years of sales, marketing, project management, and relationship-building experience to A Better Way Financial, Ken works to enhance company performance in the areas of sales support, client interaction, event planning, and office procedures. He provides clients with a warm, simple, and streamlined experience as they work with A Better Way Financial to meet their investment goals.

Ken moved to Pennsylvania in 1996 with his wife and two daughters. Since that time, he has been very active in coaching soccer and enjoying the outdoors through hiking, hunting, and fishing.

Natalie Paganetti | Business Development Specialist

Natalie is a passionate, goal-oriented person who loves to help people enhance their lifestyles. Natalie comes to A Better Way Financial after spending years working as a clinical research coordinator. She has a bachelor’s degree in health psychology and health and wellness. She transitioned into the financial industry four years ago and fell in love with it.

At A Better Way Financial, she will be assisting in the acquisition of new business, coordinating marketing efforts, managing Connected in the Lehigh Valley, and spearheading the Friends Helping Friends Club. Her goal is to help people live a healthy life physically, mentally, and financially.

Natalie loves meeting new people, so be sure to take a moment and chat with her if you’re in the office!


Jena shares our passion for helping people in the Greater Lehigh Valley find comfort and confidence in our team of financial advisors as we create a roadmap for the retirement of their dreams. Her enthusiasm and genuine personality will greet you at the door of our office and make you feel comfortable and right at home.

Jena joins us with a strong background in communications and technology along with many years of experience in administrative roles, which greatly benefit our clients. Her focus is to help prospective clients feel warm and welcome as they join the A Better Way Financial family of happy clients and to assist and support our current loyal clients with anything they need. Jena’s innovative use of digital publishing is instrumental in streamlining and highlighting our company’s marketing across all forms of media. She is eager to create new digital content and improve our online presence and presentation.
Jena serves our clients well and advocates for their happiness.

She earned her bachelor’s degree in communication studies from The Ohio State University, where she also competed as a varsity athlete in field hockey. Jena helped the Buckeyes win a Big Ten Championship, appeared in a Sweet 16 series, and in her senior season, led her team to the Final Four matchup.

We connect you with the tools you need
to achieve a successful retirement