An investment advisor is a federally licensed (Series 65) individual who engages in the regular business of providing advice or analysis of securities. Investment advisor representatives must be registered with a Registered Investment Advisor as well as with the appropriate authorities in their state. Investment advisor representatives charge fees for their services.
Their primary responsibilities include providing investment-related advice, but their various other responsibilities can include:
Investment advisor representatives are only allowed to offer advice on subjects on which they have passed regulatory examinations.
Investment advisors are held to the fiduciary standard. A fiduciary advisor has a legal and ethical obligation to put their clients’ needs and interests first. That means helping clients make decisions in their best interests and above the interests of the advisor. We have always kept the fiduciary standard at the core of our firm and our mission to our clients.
Investment advisor representatives who are held to the fiduciary standard must adhere to the following guidelines:
If a fiduciary advisor fails to meet any of these standards, they may be personally liable for any damages caused to their client. In contrast, nonfiduciary advisors, or those who are held to the less stringent “suitability standard,” are not required to act in their clients’ best interests. They are not required to disclose the same level of information to their clients and do not necessarily have to recommend products that best fit their clients’ situations.
Traditionally, there have been two types of standards in financial services: the suitability standard and the fiduciary standard. The suitability standard is defined as determining whether an investment product or strategy is “suitable” for the investor based on their financial objectives and risk comfort level. Under this rule, an advisor simply determines whether a recommended product or strategy is suitable for the client. The fiduciary standard is a higher level of responsibility for the advisor – it goes beyond suitability and requires that any advice about products and strategies be provided in the best interests of the investor. The fiduciary standard of care requires that the advisor takes into consideration whether the fees are reasonable, whether there are any conflicts of interest, and whether the investments are adequately diversified.
We believe this model of disclosure and transparency is in the best interests of our clients. In our view, you deserve to have your needs put first, and the strategies and investment products we recommend should align according to those needs.
The fiduciary standard mandates that there is no circumstance in which we can place our interests above yours. By adhering to the fiduciary standard, we believe we can provide you with the highest standard of care for all your investment and retirement needs.
The National Producer Number (NPN) is a unique NAIC identifier assigned to individuals and business entities engaged in insurance-related activities regulated by a state insurance department. The NPN is used to track those individuals and business entities on a national basis.
Individuals that hold the LUTCF® (legacy) designation have completed a program of study that included multiple courses focused on ethics, personal life insurance, business life insurance, and other insurance products and professional business practices. Additionally, LUTCF designees must pass examinations at the end of each course that test their understanding of the various insurance topics.
Since 2001, the National Ethics Association (NEA) has helped business professionals build their businesses on a foundation of trust, ethics, and best practices. The Association is committed to helping businesses service their customers with knowledge and integrity by providing educational resources and content encouraging and promoting ethics in business and beyond. NEA is also devoted to aiding consumers with the increasingly complex task of conducting due diligence on business professionals. This results in greater peace of mind for skeptical consumers and rewards those worthy of their trust.
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